Typography is the voice of your text. For high-end brands, using generic fonts is like wearing a generic suit. Custom typography offers a unique 'visual accent' that sets a brand apart in a crowded marketplace.
The Math Behind Beauty
Great typography is mathematical. It's about vertical rhythm, kerning, and line-height. In my work, I prioritize legibility across all devices, ensuring that a strategy guide looks just as premium on a mobile device as it does in a physical print.
