As AI becomes a commodity, human-centric design becomes a luxury. In 2026, the brands that win are those that use AI for efficiency but rely on human intuition for strategy and soul. Authenticity is the new currency.
Generative Design vs. Strategic Branding
AI can generate thousands of logos in seconds, but it cannot understand the deep cultural nuances of a target audience. My role is to curate AI-driven assets and refine them through a strategic lens to ensure they align with the brand’s core values.
The Importance of Consistency
A brand is a promise kept. Across mobile apps, web platforms, and digital e-books, the visual language must remain identical. AI tools help us scale this consistency faster than ever before, allowing for personalized brand experiences at scale.
